Case Study: Hydro Flask boosts Gen Z engagement with The Foundry

Hydro Flask engages 1,800 students in 3 days with The Foundry

Hydro Flask, a hydration products company, faced the challenge of connecting with a new Gen Z audience in a meaningful and shareable way. To achieve this, they partnered with the vendor The Foundry to create a real-life brand activation.

The Foundry designed and executed an experiential campaign centered around a high-energy pop-up and game zone at Bournemouth University's Summer Ball. This solution successfully engaged 1,800 students over three days, generating significant social media buzz and achieving Hydro Flask's top-performing Instagram reels with over 25,000 views. The Foundry's activation effectively positioned the brand as culturally relevant to Gen Z and left the client extremely satisfied.

Hydro Flask