Case Study: Health Shield revives staff engagement with The Foundry

Health Shield revives staff engagement and protects 500,000 people with The Foundry

Health Shield, one of the largest health cash plan providers to the corporate market, faced the challenge of low staff morale and a need to remain relevant amidst a changing landscape. With a new CEO and a recent rebrand, they engaged The Foundry to help reignite internal passion and communicate their new positioning through an internal engagement campaign.

The Foundry created the "REVIVE" event, a healthy team building day that incorporated the new branding and core values through interactive games and a launch video. Following the successful event, The Foundry also produced a digital brand book to further embed the new brand with staff. The solution helped cement the new branding, encouraged staff to live the values, and contributed to exceptional growth, with Health Shield now covering over 500,000 people.

Health Shield