Trident Technologies - Customer Case Study

In computing, Database Management is becoming more and more of a strategic priority to large organizations. From the everyday friction of reconciling different databases to finding valuable information for better sales and performance, this highly-specialized field of information science is becoming more and more in demand. Trident Technologies, a new company, asked Forté to help reach a highly select number of blue-chip accounts with its message of database specialization. At the same time, Trident needed to reach a diverse number of industries in both the private and federal sectors. Given the very small target market, Forté eschewed traditional media solutions in favor of one that truly hit paydirt. While token print ads announced our presence to the overall business community, we chose an innovative path to create awareness: We distributed metal detectors to our fifty prospects, complete with a message that underscored our ability to find solutions when it came to databases. Delivery was coordinated with the development of an updated website, ensuring a consistent brand. The result? A message that could not be ignored. The metal detectors were delivered, and follow-up calls were made. Already, new clients are signing up with Trident. All because we told them where to look for the best results.