Gabby - Customer Case Study

Forté, longtime marketers of Summer Classics, was asked to consider the best way to develop a line of accessories for the home. Unique in nature, made in exotic locations and using unusual materials, the new product line would be made up of accents that complimented Summer Classics’ already strong furniture offerings. Our solution was to develop a completely different brand with a distinct identity, thereby allowing separation from Summer Classics main product offerings. The brand, Gabby, was taken from the name of a family member to underscore the uniqueness of the brand. And the brand statement, “Décor with a story,” speaks to the ability of Gabby products to inspire conversation. Gabby Home’s successful launch has provided Summer Classics with a new and growing product line. In a market where big-ticket furniture sales are more challenging, Gabby allows Summer Classics an avenue to generate additional revenue.