Case Study: Nevada Health & Bioscience Corporation expands medical education capacity with The Firm Public Relations & Marketing

Nevada Health & Bioscience Corporation opens 135,000-square-foot medical education building with The Firm Public Relations & Marketing

Nevada Health & Bioscience Corporation (NHBC) sought to announce and promote the development of the Kirk Kerkorian Medical Education Building, a transformative project to double medical school capacity in Southern Nevada. The challenge was to maintain visibility and build momentum for the multi-year project from its initial announcement through to its grand opening. NHBC partnered with The Firm Public Relations & Marketing for strategic messaging, media relations, and event execution services.

The Firm Public Relations & Marketing led a sustained communications campaign, carefully orchestrating each project milestone to reinforce narrative development and elevate key stakeholders. This strategy ensured the project was widely recognized as a catalytic achievement for the region's healthcare infrastructure and economic development. By the time the building opened, it had become a symbol of progress, with The Firm's efforts resulting in sustained media engagement for the landmark project.

Nevada Health & Bioscience Corporation