Case Study: Comprehensive Cancer Centers boosts breast cancer awareness and mammogram access with The Firm Public Relations & Marketing

Comprehensive Cancer Centers launches Kay’s Power Play with The Firm Public Relations & Marketing, raising hundreds of thousands for screenings and patient support

Comprehensive Cancer Centers of Nevada, the state's largest oncology practice, partnered with The Firm Public Relations & Marketing to create and launch a new community initiative focused on breast cancer awareness and increasing access to mammograms for underserved women in Southern Nevada.

The Firm Public Relations & Marketing developed the campaign from the ground up, handling strategic naming, messaging, and media relations. Over six years, they refreshed the initiative annually, securing high-profile partnerships and media coverage. The program grew into a sustained public-private partnership that has committed hundreds of thousands of dollars to cancer screenings and patient resources, significantly strengthening the customer's community standing.

Comprehensive Cancer Centers