Case Study: Milwaukee Bucks secure public arena funding with The Firm Consulting

Milwaukee Bucks secure $200 million in public financing in less than 18 months with The Firm Consulting

The Firm Consulting worked with the Milwaukee Bucks, whose challenge was to secure public funding for a new arena to keep the NBA franchise in Wisconsin. The new ownership group needed to build a large grassroots campaign to gain the necessary bipartisan government approval for the project.

The solution implemented by The Firm Consulting was the creation of the "Play It Forward" coalition, which mobilized hundreds of local businesses and community organizations. They also conducted a statewide outreach tour and a strong social media campaign. As a result, The Firm Consulting secured over $200 million in public financing, ensuring the team remained in Wisconsin and protecting the state from a projected $420 million loss in growth and tax revenue. The project also created 14,000 temporary construction jobs and 2,100 permanent new jobs.

Milwaukee Bucks