Case Study: Godiva Chocolatier creates an interactive social chocolate Christmas tree with The Experience Design Studio (XDS)

Godiva Chocolatier sparks thousands of social engagements with XDS's interactive chocolate Christmas tree

Godiva Chocolatier sought to create an innovative holiday experience to engage consumers online and in-person at Rockefeller Center. The challenge was to combine their premium chocolate with digital interactivity to foster social engagement and boost brand awareness during the competitive Christmas season. They partnered with The Experience Design Studio (XDS) for this campaign.

XDS developed and executed the world's first interactive social chocolate Christmas tree. Their solution integrated a backend system that translated real-time social media interactions using a dedicated hashtag into dynamic light patterns on the physical tree. This campaign by XDS resulted in thousands of user participations, significantly amplifying Godiva's brand reach and creating a memorable experiential marketing activation that positioned Godiva as an innovative, consumer-focused brand.

Godiva Chocolatier