Case Study: Planet Fitness achieves its best results in 25 years with The Entourage

Planet Fitness achieves best results in 25 years in 4 months with The Entourage

Planet Fitness, a well-established gym in Newcastle, faced a challenge when Montana Rosekelly took over as Director of Operations. Despite her deep understanding of the business, she struggled with the organizational mechanisms required to scale. She turned to The Entourage and joined their Elevate program to gain the necessary skills and knowledge.

Through The Entourage's coaching, community, and workshops, Montana acquired the skillset to fully take control. Within four months, she achieved a 20% monthly revenue net gain, the best results in the business's 25-year history. Even during the COVID-19 shutdowns, with The Entourage's support, the gym sustained no significant membership losses, hired 10 extra employees, and planned to open a new club.

Planet Fitness