Case Study: Fitstop grows from $50K to $30M in revenue with The Entourage

FitStop grows revenue from $50K to $30M with The Entourage

FitStop, a fitness business founded by personal trainer Peter Hull, faced the challenge of moving beyond a single, unprofitable location. With deep fitness knowledge but no business acumen, Hull needed to learn fundamental systems for sales, finance, and operations to achieve sustainable growth. He turned to The Entourage for its business coaching and community.

By engaging with The Entourage's coaching, workshops, and network, Hull developed a scalable framework for his business. This allowed him to successfully launch a franchise model. As a result, FitStop grew from one location with $50,000 annual revenue to 52 locations with over 11,000 members. The Entourage helped Hull elevate himself from day-to-day operations and scale the business to an expected $30 million in revenue.

FitStop