Case Study: River Birch Renewable Energy boosts renewable energy recognition with The Ehrhardt Group

River Birch Renewable Energy earns 20M+ media impressions with The Ehrhardt Group

The Ehrhardt Group partnered with River Birch Renewable Energy, a leading producer of renewable natural gas from landfill waste. The challenge was that the company's innovative environmental work was overshadowed by its traditional waste disposal identity, making its technological advancements and benefits unfamiliar to key audiences.

The Ehrhardt Group developed a cohesive narrative focused on innovation and stewardship, executing media outreach and creating public campaigns like "Earth Day is Every Day." This strategy successfully repositioned the company, resulting in over 38 media placements and more than 20 million earned media impressions for River Birch Renewable Energy. The Ehrhardt Group also elevated the company's leaders as credible voices in the renewable energy sector.

River Birch Renewable Energy