Case Study: BRG Hospitality builds pre-opening buzz for Delacroix with The Ehrhardt Group

BRG Hospitality launches Delacroix with The Ehrhardt Group, earning 16M+ media reach

BRG Hospitality faced the challenge of launching its new restaurant, Delacroix, in New Orleans' highly competitive dining scene without an established reputation. They partnered with The Ehrhardt Group to create a compelling preview campaign that would cut through the noise and generate authentic excitement before the restaurant's official opening.

The Ehrhardt Group's solution was the "Catch of the Week" campaign, which involved four existing BRG restaurants offering exclusive preview dishes from the Delacroix menu. This strategy was amplified through social media collaborations, chef interviews, and earned media coverage. The campaign generated over 200,000 organic video views, earned media with a reach of more than 16 million, and gained Delacroix over 1,830 new followers before it opened. The preview dishes were so popular that they all earned permanent spots on the opening menu, and one became the top-selling item at its host restaurant during the promotion.

BRG Hospitality