The DOJO Group
9 Case Studies
A The DOJO Group Case Study
The DOJO Group, a digital marketing agency, was engaged by Gunstock Ranch, a family-owned working ranch and tourist attraction in Hawaii. The customer's challenge was to increase brand awareness, website traffic, and bookings despite being located an hour away from the main tourist area of Waikiki on Oahu. They also needed a website redesign to better showcase their diverse offerings.
To address this, The DOJO Group executed a comprehensive solution that included a complete website rebrand and redesign, followed by the implementation of SEO strategies and keyword optimization. They also created physical brochures that were distributed at the Honolulu airport. The results were significant, with a 59% increase in overall site traffic, a 63% rise in organic traffic, and a 21% increase in new bookings. This effort culminated in events like the annual Easter Egg hunt seeing such a massive turnout that local police were needed for traffic control.