Case Study: OTR builds a leading digital loyalty platform with The Distillery

OTR builds a loyalty app with The Distillery that drove 500,000+ downloads

The Distillery partnered with OTR, a major Australian convenience retailer, to address their challenge of replacing a manual coffee loyalty card with a scalable digital solution. OTR needed a mobile app to capture customer data, encourage repeat visits, and build a foundation for a future digital loyalty ecosystem across their service stations.

Applying a "keep it simple" philosophy, The Distillery designed and built OTR's first mobile app, a custom loyalty platform that evolved to include mobile ordering, gamified fuel discounts, and integration with 13 different POS systems. The solution delivered significant results, generating substantial new revenue and achieving over 500,000 app downloads. The Distillery's work helped increase customer retention, redefine OTR's brand, and contributed to the strategic digital assets that supported OTR's billion-dollar acquisition.

OTR