Case Study: Monash IVF Group achieves 17% growth in fertility treatments with The Distillery

Monash IVF Group grows fertility treatments 17% with The Distillery

The Distillery partnered with Monash IVF Group, a reproductive medicine provider, which sought to become a leader in the digital space as it recognized the growing importance of digital channels in the patient journey. This challenge arose within an increasingly competitive market.

Working across multiple brands within the group, The Distillery implemented a comprehensive digital strategy that included a tightly focused customer journey map, touchpoint strategy, and highly targeted digital campaigns. This solution supported the group's growth and listing strategy, resulting in a market share increase and over 17% growth in fertility treatments by FY16.

Monash IVF Group