Case Study: The Bank of New Glarus builds a modern, personal banking brand with The Digital Ring

The Bank of New Glarus refreshes banking brand with The Digital Ring in 3 color shifts

The Bank of New Glarus, a regional bank, faced the challenge of modernizing its brand to compete with large national chains while remaining a trusted, personal source of financial truth for its clients. To address this, the bank partnered with vendor The Digital Ring for creative services and marketing consulting to help clarify its value proposition and appeal to a new generation of tech-savvy consumers.

The Digital Ring developed new brand guidelines with a "business casual" tone, a refreshed visual identity with a broader color palette and youthful imagery, and a series of videos to promote the bank's Interactive Teller Machines. This solution allowed The Bank of New Glarus to successfully balance its tradition of reliability with a more approachable and modern feel, helping it make a bold case for the trust and investment of mobile-first consumers.

The Bank of New Glarus