Case Study: My Wisconsin Woods improves website UX and newsletter signups with The Digital Ring

My Wisconsin Woods boosts newsletter signups 145% with The Digital Ring

My Wisconsin Woods, a Wisconsin-based outdoor nonprofit dedicated to land conservation, faced a challenge with its website's user experience due to the vast amount of information it needed to share. To improve navigability and engagement, they partnered with The Digital Ring for marketing consulting and creative services.

The Digital Ring streamlined the site's navigation and improved its visual design for better readability. They also added a prominent call-to-action to promote the nonprofit's core service. This solution led to a 145% increase in newsletter signups and a reduction in overall time spent on page, indicating visitors found the information they needed more efficiently.

My Wisconsin Woods