Case Study: Maydm refreshes its brand identity with The Digital Ring

Maydm refreshes its brand identity with The Digital Ring, including a new logo and tagline

Maydm, a non-profit organization preparing girls and youth of color for STEM careers, approached The Digital Ring with a challenge to enhance their brand. They needed help solidifying their brand messaging and refreshing their visual identity, starting with a new logo and tagline.

The Digital Ring designed a new tech-inspired logo featuring a bold "M" with circuit board lines and developed the tagline "Changing the face of STEM." They also created a full suite of visual brand elements, including colors, typography, and icons, which were packaged into brand guidelines to support Maydm's new brand rollout.

Maydm