Case Study: Edgewood University improves MSN recruitment with The Digital Ring’s paid digital advertising

Edgewood University cuts Meta CPC by 41% with The Digital Ring

Edgewood University faced the challenge of increasing enrollment for its Master of Science in Nursing program. They needed to reach a very specific audience of qualified, working nurses rather than simply generating a high volume of unqualified leads. The university partnered with The Digital Ring to develop a paid digital advertising strategy that prioritized quality over volume.

The Digital Ring implemented a refined paid advertising strategy across Google and Meta, using audience targeting, A/B testing, and continuous optimization. This approach resulted in 194 qualified leads, 5 admitted students, and a more than 50% reduction in cost per acquisition. The campaign also built significant brand awareness, with admissions counselors frequently hearing from prospective students who had seen the ads.

Edgewood University