Case Study: Edgewood University builds a lasting video library for recruitment and engagement with The Digital Ring

Edgewood University boosts leads 69% with The Digital Ring

The Digital Ring partnered with Edgewood University, a higher education institution, to address its challenge of creating consistent video content for a wide range of initiatives. The university needed a long-term creative partner to produce videos for student recruitment, alumni relations, and digital advertising that would present a unified brand story across all channels.

The solution involved The Digital Ring building a growing library of video content, including brand videos and program overviews. This content was used extensively in digital ads, with one Meta campaign attributing a newly enrolled student within its first week. Measurable results included a 69% increase in leads and an 89% increase in impressions over 30 days compared to previous static ads. The video library now supports numerous university departments and will form the foundation for an upcoming centennial film.

Edgewood University