Case Study: Central Christian Church boosts Homecoming attendance with The Digital Ring

Central Christian Church nearly doubles Janesville attendance with The Digital Ring

Central Christian Church, a multi-location church community, faced challenges in raising awareness and gathering its congregation due to the impacts of the COVID-19 pandemic and demanding schedules. They enlisted The Digital Ring for creative services and marketing consulting to promote a fall Homecoming event with the goals of driving attendance and increasing long-term member retention.

The Digital Ring developed a heartfelt advertising campaign with the tagline "Find what you need at Central," which was deployed across radio, direct mail, digital advertising, and organic social media. The results were significant, with one location's attendance surging from under 60 to over 250, another nearly doubling its visitors, and a third successfully replacing members lost to illness with enough new people to maintain normal attendance levels.

Central Christian Church