Case Study: Aldo Leopold Foundation boosts tours page traffic and newsletter signups with The Digital Ring

Aldo Leopold Foundation boosts Tours page views 130.10% with The Digital Ring

The Aldo Leopold Foundation, a non-profit conservation organization, faced the challenge of increasing both in-person visitors to its Wisconsin property and digital newsletter signups. They engaged The Digital Ring for paid media planning and marketing consulting services to address these goals.

The Digital Ring implemented a strategic digital campaign that successfully drove online traffic. This resulted in a 130.10% year-over-year increase in views of the "Tours" webpage, with over 61% of that traffic coming directly from the campaigns. Furthermore, the vendor slashed the cost per newsletter signup nearly in half, from $4.27 to $2.65, and helped generate 1,914 new signups over two years.

Aldo Leopold Foundation