Case Study: Fair Opportunity Project boosts FAFSA completions in Wisconsin with The Creative Company

Fair Opportunity Project boosts Wisconsin FAFSA completion to 42% with The Creative Company

The Fair Opportunity Project, a national nonprofit focused on educational equity, faced a critical challenge when FAFSA completion rates in Wisconsin plummeted due to federal delays, threatening college access for low-income and first-generation students. They partnered with The Creative Company to launch an urgent statewide awareness campaign using public relations, graphic services, and video production to address this decline.

The Creative Company executed a multi-platform campaign centered on targeted messaging, strategic media outreach, and community collaboration. Their efforts secured over 40 media placements and used social media to drive actionable support. The campaign resulted in more than 30,000 high school seniors completing their FAFSA, raising the state's completion rate by 12% and significantly amplifying public awareness of the issue.

Fair Opportunity Project