Case Study: Ascendium Education Group increases media visibility with The Creative Company

Ascendium Education Group boosts earned media placements by 133% with The Creative Company

Ascendium Education Group, a philanthropic organization focused on education access, faced a challenge with low name recognition and media traction following a major rebrand. Despite significant investments, they struggled to gain visibility for their work and needed to share authentic stories about their impact. They engaged The Creative Company for its public relations and messaging strategy expertise.

The Creative Company implemented a media relations strategy centered on humble, mission-driven storytelling that highlighted Ascendium's grant partners. This approach resulted in a 133% increase in earned media placements in the first year, with coverage in top-tier outlets like CNN. The vendor successfully positioned Ascendium as a thoughtful leader in education philanthropy while building trusted relationships with journalists.

Ascendium Education Group, Inc