Case Study: Rheom builds a bold bio-based materials brand with The Branx

Rheom launches its new brand and website in days with The Branx

The sustainability startup Rheom, formerly known as Bucha Bio Inc., needed a compelling brand identity and website to establish its new name and clearly communicate its complex bio-based materials technology to partners and customers. They engaged the vendor The Branx for branding, web design and development, and motion design services to achieve this.

The Branx developed a visual identity centered on Rheom's name, which combines "flow" and "form," using a leaf-inspired logo, a nature-connected color palette, and clean typography. The solution included branded illustrations and animations to simplify technical explanations, resulting in an approachable and innovative website. Shortly after the launch with its new brand, Rheom successfully presented at the Biofabricate Summit in Paris.

Rheom