Case Study: Patientik improves doctor visits with The Branx

Patientik launches a bilingual healthtech brand in time for its March 2026 European debut with The Branx

Patientik, an Austrian healthtech startup, needed to gain early traction for its AI-driven platform that connects doctors and patients to improve medical consultations. Their challenge was to develop an approachable brand identity that could effectively speak to both of these distinct audiences in the European healthcare market. They partnered with the vendor The Branx for branding and web design services.

The Branx developed a comprehensive brand identity centered on the concept of connection, using a color-coded system of lavender for doctors and blue for patients, with a warm Vital Orange to express empathy. This included a logo with a human silhouette, custom typography, and tailored imagery. The solution was completed with a bilingual website and social media assets used for a successful market launch, including a presentation at the European Society of Radiology Conference in Vienna, preparing the startup to introduce its solutions to the European healthcare community.

Patientik