Case Study: Mappr creates a standout travel brand identity with The Branx

Mappr builds a standout travel brand with The Branx, backed by 120+ brands and 12+ awards

The Branx developed a branding solution for Mappr, a Barcelona-based travel tech startup. The customer's challenge was to create a standout brand identity in the highly competitive travel tech market that would appeal to both content creators and travelers seeking unique experiences.

The solution implemented by The Branx was the brand concept "Unfolding the Map," which was expressed through a distinctive logo, a vibrant color palette, and a defined typography system. This new identity was applied across all touchpoints, including social media and potential UI designs, to enhance recognition. The result was a powerful and cohesive travel brand poised to boost awareness for Mappr's upcoming platform launch.

Mappr