Case Study: JoinMyTrip builds a distinctive travel brand and website with The Branx

JoinMyTrip builds a standout travel brand with The Branx, backed by 120+ brands built

The Branx partnered with JoinMyTrip, a German traveltech startup operating a share-economy platform for group tours. Their challenge was to rebrand and redesign their product to become the go-to platform in their segment, requiring a brand identity that was both entertaining and sophisticated to build user trust and encourage conversions.

The solution implemented by The Branx included the creation of a dynamic logo, a vibrant color scheme, and the use of the Montserrat typeface to build a strong visual identity. They also performed a user journey analysis to design an aesthetic and user-centric website, and developed an integrated communication strategy. The Branx's work resulted in maximum branding, a clear differentiation from competitors, and a minimized bounce rate on the website.

JoinMyTrip