Case Study: Instruqt achieves stronger brand identity for virtual IT labs with The Branx

Instruqt builds a playful SaaS brand with The Branx in a tight timeline

Instruqt, a Dutch B2B SaaS company providing virtual IT labs for product-led growth, needed a rebrand to better reflect its core values of modularity and gamification. They partnered with the vendor The Branx for a comprehensive brand identity service to redefine their strategy and visual presence.

The Branx implemented a complete rebranding process, starting with a strategy workshop to define brand values. Their solution included a new logo, a versatile mascot, a professional yet playful color palette, and custom typography. This new identity was then applied across all of Instruqt's key touchpoints, including social media, advertising, and merchandising, resulting in a cohesive and distinctive brand that stands out in the SaaS sector.

Instruqt