Case Study: Gooten refreshes its brand and launches OrderMesh with The Branx

Gooten refreshes brand identity with The Branx, serving 120+ brands worldwide

Gooten, a global print-on-demand and fulfillment company, partnered with The Branx to undertake a rebranding initiative and create a new identity for their sub-brand, OrderMesh. Their challenge was to refresh the main brand to appeal to new customers and resonate with their existing base while developing a cohesive yet distinct brand architecture for their innovative order management system.

The Branx developed an endorsed brand architecture, crafting visual and verbal identities that shared core elements like a color palette and typography while differentiating through specific color application and tone of voice. They designed a new logo for OrderMesh that visually linked it to Gooten and established comprehensive guidelines for imagery, illustration, and UX/UI. The result was two powerful, aligned SaaS brands that were prepared for a phased launch by the Gooten marketing team.

Gooten