Case Study: Furanova builds a science-led cleantech brand with The Branx

Furanova raises pre-seed funding with The Branx’s brand and website

Furanova, a German cleantech startup, needed a sharp brand to match its innovative science to raise funding and secure early cash flow. They hired The Branx for a pre-seed branding project, which included brand identity and web design & development services.

The Branx developed a brand concept that balanced natural and corporate elements, drawing on molecular shapes to create scientific credibility. The solution included a new logo, a clean color palette, technical typography, and a scrollytelling website to clearly explain the complex process. The Branx also created a pitch deck and marketing materials. The result was a brand that received very positive feedback from Furanova's shareholders.

Furanova