Case Study: Enlitia achieves a bold cleantech brand identity with The Branx

Enlitia launches a brand-new website with The Branx, earning an Awwwards honorable mention

Enlitia, a Portuguese cleantech startup, was originally a division of a larger energy company and faced the challenge of establishing itself as an independent and renowned brand in the sustainable energy sector. They engaged the vendor, The Branx, to create a completely new identity, which included product naming, brand strategy, and a new website to effectively communicate their unique value proposition of providing explainable AI for energy asset performance.

The Branx developed the new name "Enlitia" and a comprehensive brand identity that strategically blended notions of nature and technology. This encompassed a new logo, color palette, typography, imagery, and an explainer video, all designed to position the startup as both innovative and trustworthy. The final step was the launch of a new website that translated complex technical jargon into user-friendly language, successfully establishing Enlitia as a pioneering and sophisticated player in the market.

Enlitia