Case Study: Eluviant achieves clearer video intelligence and scalable brand identity with The Branx

Eluviant builds a scalable brand identity with The Branx, backed by 5.0 Clutch and G2 ratings

Eluviant, an AI video analytics platform, required a new brand identity following its rebrand from IntelexVision. The company needed a visual system that could communicate operational clarity and precision to its global customer base in risk tech and video intelligence. They engaged the branding vendor The Branx to develop this comprehensive new identity.

The Branx built a full brand system for Eluviant, anchored by a master brand and two product sub-brands. The solution included a new logo, a color palette led by a stable green, the Geist typeface for precision, and a unique pixel-art tool for imagery. The result was a highly scalable brand that received amazing feedback from internal teams and commercial partners alike, successfully establishing a clear and authoritative market presence.

Eluviant