Case Study: Disaster Tech achieves resilient crisis management branding and UI with The Branx

Disaster Tech builds a resilient crisis platform with The Branx, serving 360° decision-making

Disaster Tech, a SaaS startup providing disaster management software, faced the challenge of branding its platform to effectively communicate security and reliability to decision-makers. They engaged vendor The Branx to develop a product name, visual identity, and UI design system for their core crisis management platform.

The Branx created the name 'Pratus', a brand identity based on the OODA loop concept, and a cohesive UI design system. The solution improved the platform's usability and incorporated a new aesthetic, making it more intuitive and practical for its users. The CEO noted The Branx were great listeners who delivered on time and incorporated feedback constructively to create an end product that aligned with the company's mission.

Disaster Tech