The Branx
60 Case Studies
A The Branx Case Study
The Branx provided branding services for Diamo, an AI revenue management platform for hotels. The New York-based travel tech startup required a brand identity and website that could communicate the power and intuitiveness of its software to independent hoteliers.
The solution from The Branx centered on the "Open the door to growth" concept, which was woven throughout the visual identity via a doorway-inspired logo, a distinctive green and pink color palette, and Mediterranean-themed imagery. The resulting brand book and animated website effectively showcased the platform's features, leading to a cohesive brand application both online and at industry events like the VLA conference.