Case Study: Ateon simplifies contactless payments with The Branx

Ateon launches its brand in just a few days with The Branx

The Branx partnered with Ateon, a Saudi fintech startup and spin-off from AU, which needed to establish a distinctive brand identity to simplify contactless payments and stand out in the competitive retail technology market.

The Branx developed a comprehensive visual identity for Ateon, guided by the concept "The world that unites us." The solution included a strategic logo, a color palette conveying trust, and authentic imagery, all designed to emphasize security, simplicity, and human connection. The new brand was successfully launched at a major regional conference, Seamless Middle East & Saudi Arabia, positioning the startup for future success.

Ateon