Case Study: AMAG Pharmaceuticals achieves rapid women’s health division expansion with The Bowdoin Group

The Bowdoin Group Successfully Completes Commercial Expansion for AMAG Pharmaceuticals with 165 Hires in Four Months

AMAG Pharmaceuticals, a bioPharmaceutical company focused on maternal and women’s health, anemia management, and cancer care, needed to rapidly build a new women’s health division after acquiring U.S. commercial rights to Intrarosa™. To support the launch, AMAG turned to The Bowdoin Group for help with a large-scale hiring effort that required executive and commercial talent in a very short timeframe.

The Bowdoin Group provided recruitment process outsourcing, strategic guidance, nationwide candidate sourcing, screening, scheduling, logistics, and reporting to streamline the expansion. By prioritizing critical leadership roles first, The Bowdoin Group helped AMAG hire 165 people in four months, including executive directors, regional sales directors, and sales representatives, enabling the new division to launch successfully.

AMAG Pharmaceuticals