Case Study: Von Tobel boosts kitchen sales with The Barbauld Agency

Von Tobel boosts kitchen sales 34% with The Barbauld Agency

The Barbauld Agency partnered with Von Tobel Corporation, a supplier of building materials, which faced challenges including an over-reliance on traditional marketing targeting an older demographic, low brand awareness among new homeowners, and no e-commerce platform to compete with large retailers.

The Barbauld Agency executed a multi-channel marketing strategy for Von Tobel's 0% financing campaign, utilizing TV, radio, billboards, and digital ads. This approach resulted in a 114% increase in landing page traffic, a 34% rise in kitchen cabinet sales, and 25% growth in overall storewide sales, significantly outperforming industry benchmarks.

Von Tobel Corporation