Case Study: VisionPoint boosts eye exam appointments and prepares for acquisition with The Barbauld Agency

VisionPoint boosts eye exam appointments 15% with The Barbauld Agency

VisionPoint, a family-owned optical retailer in Northwest Indiana, partnered with The Barbauld Agency to modernize its marketing. The client faced the challenge of relying solely on ineffective print ads, possessing an outdated website, and dealing with a negative online reputation, all while aiming to increase sales to prepare the business for acquisition.

The Barbauld Agency implemented an integrated marketing strategy that included market research, a new multi-channel digital advertising approach, and a cohesive brand identity. This solution led to a 15% increase in eye exam appointments, a strengthened brand, and an improved customer experience. The efforts successfully positioned VisionPoint for acquisition, and it was sold to a national chain in 2019 at a higher-than-expected valuation.

VisionPoint