Case Study: Trailer Transit boosts owner-operator recruitment with The Barbauld Agency

Trailer Transit generates 7,476 leads with The Barbauld Agency

Trailer Transit, a power-only trucking company, needed to elevate its brand awareness and recruit more owner-operators in a highly competitive market. They faced challenges from industry-wide driver shortages and increased competition. They partnered with The Barbauld Agency for a highly efficient, data-driven digital marketing campaign to meet these recruitment goals.

The Barbauld Agency implemented a multi-channel solution including social media advertising, Google Search ads, SEO, and programmatic display. Through continuous A/B testing and optimization, the campaign generated over 3.1 million impressions and 7,476 leads, significantly exceeding industry benchmarks for click-through rates and cost efficiency. The Barbauld Agency's strategy successfully positioned Trailer Transit as a premier choice for owner-operators.

Trailer Transit