Case Study: Tour of Terror boosts ticket sales by 76.8% with The Barbauld Agency

Tour of Terror boosts ticket sales 76.8% with The Barbauld Agency

Tour of Terror, a seasonal haunted house attraction in Indiana, struggled with low visibility and flat ticket sales despite operating for five years. The Barbauld Agency was tasked with building regional awareness and increasing attendance using the client's existing $8,000 budget.

The Barbauld Agency implemented a strategic multi-channel awareness campaign using paid social media ads, Google and YouTube ads, direct mail, and electronic billboards. They also developed a unified visual identity for the brand. This approach resulted in a 76.8% increase in ticket sales, achieving this growth with no change to the budget, successfully establishing the event as a regional attraction.

Tour of Terror