Case Study: Serenity Springs achieves record bookings during COVID-19 with The Barbauld Agency

Serenity Springs boosts engagement 341% with The Barbauld Agency

Serenity Springs, a romantic couple's retreat in Northwest Indiana, faced significant uncertainty and a potential shutdown due to the COVID-19 pandemic and the resulting decline in travel. Their challenge was to maintain bookings and revenue during this crisis. They partnered with The Barbauld Agency to pivot their marketing strategy and highlight their unique, socially-distanced accommodations.

The Barbauld Agency implemented a crisis marketing strategy that included targeted social media advertising on Facebook. They created campaigns like "Yes, We’re Open" and a "Buy One Night, Get One Night Free" promotion, focusing on safety and the retreat's private cabins. The results were remarkable, with one campaign driving a 341% increase in engagement and a 263% increase in link clicks. The success was so profound that the April campaign ended early because The Barbauld Agency's efforts had sold out all Sunday-Thursday reservations for the entire month.

Serenity Springs