Case Study: One Stop Color Shop achieves 38 monthly leads with The Barbauld Agency

One Stop Color Shop generates 38 monthly leads with The Barbauld Agency

The Barbauld Agency was engaged by One Stop Color Shop, a family-owned business specializing in custom patches for motorcycle clubs, to solve their challenge of having no digital presence. The customer relied solely on word-of-mouth and print ads and needed to establish an online footprint that was authentic to the exclusive biker club culture and simple for their staff to manage.

The solution implemented by The Barbauld Agency included developing a mobile-optimized website and launching a targeted Facebook advertising and social media strategy. This approach generated an average of 38 leads per month, grew a highly-targeted Facebook community to over 1,500 fans, and achieved a cost per action of just $0.14, delivering a strong return on investment from a modest ad spend.

One Stop Color Shop