Case Study: Lakeshore Bone & Joint Institute boosts urgent care patient volume with The Barbauld Agency

Lakeshore Bone & Joint Institute boosts urgent care volume 24% with The Barbauld Agency

The Barbauld Agency partnered with Lakeshore Bone & Joint Institute (LBJI), a large orthopedic practice in Northwest Indiana, to address a significant challenge. Despite having a strong local reputation, LBJI's urgent care services suffered from low brand awareness and were being overshadowed by both local competitors and larger practices from nearby Chicago. The primary goal was to increase patient traffic to their urgent care centers.

The Barbauld Agency implemented a fully integrated multi-channel marketing strategy to address this. The solution included digital billboards, targeted direct mail, display and PPC ads, social media segmentation, and OTT/CTV video ads, all focused on educating the community about the benefits of orthopedic urgent care. This campaign drove a 24% increase in patient volume and delivered exceptional digital performance, with a cost per click of $0.47 and a conversion rate significantly above industry averages. The Barbauld Agency successfully helped LBJI claim its position as the region's leading orthopedic urgent care provider.

Lakeshore Bone & Joint Institute (lbji)