Case Study: Lakeshore Bone & Joint Institute Builds a Market-Leading Orthopedic Brand with The Barbauld Agency

Lakeshore Bone & Joint Institute boosts top-of-mind awareness from 25% with The Barbauld Agency

Lakeshore Bone & Joint Institute, a major orthopedic practice in Northwest Indiana, faced challenges from outdated branding, a limited digital presence, and strong competition from Chicago-based groups. Their goal was to increase brand awareness and attract new patients by better communicating their local expertise. They partnered with The Barbauld Agency for a comprehensive marketing solution.

The Barbauld Agency implemented an integrated strategy that included market research, updated photography, and multichannel campaigns across digital, traditional media, and community engagement. This approach significantly improved brand recognition and online reputation for Lakeshore Bone & Joint Institute. The agency reported high-performing ad metrics that consistently beat industry standards, along with measurable success in clicks and conversions from physician-centered branding.

Lakeshore Bone & Joint Institute