Case Study: Lakeshore Bone & Joint Institute boosts community awareness with The Barbauld Agency

Lakeshore Bone & Joint Institute boosts community awareness with The Barbauld Agency’s $10K Shoot for $10K campaign

The Barbauld Agency partnered with Lakeshore Bone & Joint Institute (LBJI) and Northwest Health (NWH), which sought to elevate their brand visibility and reinforce their commitment to supporting local high school athletics in Northwest Indiana. Their challenge was to create a memorable campaign that would highlight their sponsorship of athletic trainers and increase community engagement in an authentic way.

The Barbauld Agency developed the "Shoot for $10K" campaign, a high-energy basketball contest held during games. Their solution included event development, school recruitment, and cross-channel promotion using social media marketing and content creation. This initiative by The Barbauld Agency generated significant excitement, strengthened school partnerships, and provided high community visibility, with post-event surveys revealing strong interest from schools in continuing the partnership.

Lakeshore Bone & Joint Institute (lbji)