Case Study: Heinold & Feller achieves $1.7M+ in residential lawn equipment sales with The Barbauld Agency

Heinold & Feller drives $1.7M in residential lawn equipment sales with The Barbauld Agency

Heinold & Feller, a lawn and garden equipment retailer, partnered with The Barbauld Agency to address its challenge of moving beyond word-of-mouth marketing. The goal was to develop a data-driven strategy to better identify and target ideal residential customers for high-ticket lawn equipment sales.

The Barbauld Agency implemented a solution involving detailed customer profiling and the acquisition of a targeted mailing list. They then served digital ads specifically to this audience. This strategy resulted in over $1.7 million in sales from the targeted group over two years, with a substantial return on investment from a modest initial data investment.

Heinold & Feller