The Barbauld Agency
17 Case Studies
A The Barbauld Agency Case Study
The Barbauld Agency was engaged by Healthi Paws, a pet supply retailer in Northwest Indiana, after an unsuccessful sales event. The client's challenge was to boost brand awareness and increase long-term sales after a previous promotion failed due to the high cost of radio advertising.
The Barbauld Agency implemented an integrated marketing campaign for a two-day Mega Sale, utilizing social media promotion and local print advertising. This strategy resulted in a 67% increase in May sales, a 6% growth in social media followers, and a sustained 50% lift in average daily sales post-event, demonstrating significant and lasting impact for Healthi Paws.