Case Study: Healthi Paws achieves 67% sales growth with The Barbauld Agency

A The Barbauld Agency Case Study

Healthi Paws boosts sales 67% with The Barbauld Agency

The Barbauld Agency was engaged by Healthi Paws, a pet supply retailer in Northwest Indiana, after an unsuccessful sales event. The client's challenge was to boost brand awareness and increase long-term sales after a previous promotion failed due to the high cost of radio advertising.

The Barbauld Agency implemented an integrated marketing campaign for a two-day Mega Sale, utilizing social media promotion and local print advertising. This strategy resulted in a 67% increase in May sales, a 6% growth in social media followers, and a sustained 50% lift in average daily sales post-event, demonstrating significant and lasting impact for Healthi Paws.


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