Case Study: University of Sheffield achieves 87% clearing lead-to-enrollment conversion with The Ambassador Platform

University of Sheffield Converting 87% of prospects during Clearing

The University of Sheffield faced the challenge of standing out during the competitive Clearing period when recruiting students. They needed to build personal connections with prospects to help them make quick but important decisions about their education. They turned to The Ambassador Platform to incorporate authentic student voices into their campaign.

Using The Ambassador Platform, the university enabled prospective students to have direct, web-based chats with a team of student ambassadors. This solution created a safe space for conversations and was promoted via a special landing page. The results were significant: 87% of the leads who chatted with an ambassador via the platform went on to enroll. In the key month of August, 808 messages were exchanged, demonstrating the solution's critical role in the university's successful Clearing campaign.

University of Sheffield

Jo Thompson

Senior UK Student Recruitment Officer (Student Voice)