Case Study: The University of Liverpool boosts student engagement with The Ambassador Platform

The University of Liverpool drives 2,243 interactions in 4 months with The Ambassador Platform

The University of Liverpool, a leading Russell Group institution, needed a more effective way to leverage content from its student ambassadors to give prospective students an authentic view of campus life. Their previous peer-to-peer platform was insufficient, so they sought a new solution from the vendor, The Ambassador Platform (TAP), to amplify this student-generated content across their marketing channels.

The Ambassador Platform provided the tools for widespread content sharing and targeted campaigns. By utilizing TAP's customization and reporting features, the University of Liverpool generated 2,243 interactions, with the ambassador content directly accounting for 1.5% of all prospect registrations within just four months, significantly boosting engagement.

The University of Liverpool